The first player shown in the video is Josh Norman. The shot is framed in close to his face, bringing you to stare into his brown eyes as he smudges eye-black across his right cheek.
Later, there’s archive footage of Pat Tillman, the former Arizona Cardinals safety who left his NFL career to enlist in the Army after the September 11 terrorist attacks, and who became an opponent of the Iraq war between that time and the day he was killed in Afghanistan by friendly fire in 2004.
There’s a shot of players standing on the sideline, hands over hearts, with American flags on display during the national anthem.