Zack Fisch, who is Hershey’s manager of media relations and broadcasting, won the American Hockey League’s Ken McKenzie Award for the 2020-21 season, which is given to the executive who most successfully promotes his or her own club.
According to the press release (which Fisch forwarded to the media himself – after all, that’s part of his job!)…
During a season of uncertainty due to the COVID-19 pandemic, Fisch went above and beyond his regular duties and was at the forefront of the Bears’ public relations, marketing, broadcast and social media efforts in 2020-21. He helped maintain the organization’s standard of excellence by coming up with creative solutions to continue showcasing the Bears and the AHL in a positive fashion on the local and national levels, and elevating the team’s digital media footprint to reach an all-time high in corporate social partnerships.