Pop music superstar Taylor Swift has a lot more to offer than just up-tempo beats and lyrics about ex-boyfriends.
Her recent decisions regarding Spotify and Apple Music have had repercussions around the music industry and many other musicians have begun to take notice. Her marketing and economics are beginning to set new standards in the business.
Swift released her album 1989 in October 2014. It debuted as number 1 on Billboard’s top 100 list, remaining there for months. So far, it has sold over 5 million copies worldwide.
The album sold over a million copies in the first week, making Swift the first artist to have sold so many with three consecutive albums.