The media industry is no longer siphoned into three segments; the lines between marketing, advertising and journalism are increasingly blurred. We on the Editorial Board believe that the journalism and communication departments at Wake Forest are underserved and outdated.
Students interested in pursuing a career in the media industry need an education that reflects this integrated media landscape. It doesn’t make sense that marketing classes are sequestered into the business school such that students would have to pass Accounting 101 in order to enroll. All students — not just journalism students — would benefit greatly from marketing classes that give them a better understanding of how to manage brands, analyze audiences and deal with the business side of journalism.