The youth vote is traditionally very difficult to get—voters aged 18-24 have some of the lowest turnout rates of all age groups. Vice President Kamala Harris’ campaign might be changing that.
Since Harris’ announcement Sunday that she will be running for president after President Biden stepped down from the race, her campaign has decided to pull out the stops to attract Gen Z. They’ve transformed her campaign’s X (formerly Twitter) page into a Gen Z fly trap, decorated with easter eggs that younger voters will recognize, but will go over the heads of older voters.
‘BRAT summer’
For one, her X banner—the large, vertical photo at the top of the page—is a simple “kamala hq” against a neon-green background.