What matters most to Gen Z?Where are they shopping?How to reach Generation Z
Who are Gen Z, exactly? Born between 1997 and 2012, Gen Z is the largest generation yet. Its members comprise almost 30% of the world’s population, and globally, there are almost two billion of them. Having never known a time before high-speed internet, they’re true digital natives, and they’re also the most ethnically diverse generation the world has seen.
Gen Z’s spending power is growing, and is predicted to increase to 48% by 2030 as more Gen Zers enter the workforce, according to Afterpay’s Gen Z report.