Several University of Virginia coaches put themselves in the shoes of their student-athletes this week, electing to attend a one-day class at Virginia’s Darden School of Business to discuss business strategy as it pertains to sport.
According to UVA Today, the program was the idea of Executive Associate Athletics Director Jon Oliver. Oliver’s main goal was to create and promote a strong bond between Darden and the Athletic Department, as well as create an opportunity for some of the University’s top coaches to share ideas. Michael Lenox, a professor of business strategy and a double Hoo (who also holds a PhD from MIT, so clearly a real slacker) led the classroom discussion.