Schools, coaches stand to gain millions with deep NCAA tournament runs...especially Virginia's Tony Bennett
This year, the Atlantic Coast Conference put a record six teams (out of seven in the tournament, thanks Pitt) in the Sweet 16, compiling a record of 12-1.
Not too shabby.
The national media has turned the narrative on it's head and tried to diminish that accomplishment by pointing out the seed of ACC opponents, but I'll let our Syracuse friends over at Troy Nunes is an Absolute Magician handle that response.
While the bragging rights are great, the money that comes along with it - for the conference and the coaches - is pretty sweet, too.