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NCAA approves name, image, and likeness interim policy for athletes starting July 1

Starting July 1, all athletes under the NCAA umbrella (Division I-III) are allowed to receive benefits based off of their name, image, and likeness (NIL). The NCAA has adopted an interim policy, and schools will primarily be responsible for ensuring their athletes follow either the overall guidelines or those within states that have already passed legislation.

“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said in the NCAA’s official press release. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level.