ATLANTA, GA – APRIL 29: Alan Anderson #6 of the Brooklyn Nets shoots a three-point basket against Mike Scott #32 of the Atlanta Hawks during Game Five of the Eastern Conference Quarterfinals of the NBA Playoffs at Philips Arena on April 29, 2015 in Atlanta, Georgia. (Photo by Kevin C. Cox/Getty Images)
ATLANTA— To say the Atlanta Hawks have done some rebranding this offseason is maybe considered a vast understatement. After the best regular season performance in Atlanta Hawks history winning a franchise record 60 games and a surprising run to the Eastern Conference Finals last season, the Hawks are hoping to take advantage of the newfound publicity.