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The Sun's Arizin: Villanova partners with Cleveland's KeyBank

The Pavilion still doesn't have a corporate name (and it won't), but it will host plenty of corporate promotions for one company, as part of the Wildcats' new deal with KeyBank -- a Cleveland-based institution you may remember for their signage during the World Series. The bank, which is now entering the Philadelphia market after making an acquisition of First Niagara, will be looking to use the Wildcats' partnership to build some brand awareness in the area.

Beyond traditional signage, the promotion will include opportunities for fans to get a free seat-upgrade, and a sweepstakes to allow a fan to travel to a road game on the bank.