William Hill US has signed a partnership with the Vegas Golden Knights in the first deal between a sports book operator and a National Hockey League team.
William Hill and the Golden Knights will cross-promote each other through various media, advertising and promotional platforms, the companies said in a joint statement Tuesday morning.
The partnership includes such things as an updated leaguewide odds displayed on the in-arena Knight Tron during intermission as well as an away game watch party.
“This partnership between a major professional team and a sports book operator is a historic, landmark agreement and we are delighted to be leading the way with William Hill in this space,” said Vegas Golden Knights President Kerry Bubolz.