A small but rapidly growing Las Vegas-based gaming equipment manufacturer is partnering with one of the hottest tickets in town — the Vegas Golden Knights.
AGS, the nation’s second-largest manufacturer of Class II slot machines used primarily in tribal jurisdictions, on Monday announced a three-year marketing partnership with the National Hockey League team. Terms of the agreement were not disclosed.
It’s the first partnership between a gaming equipment manufacturer and a major-league sports team.
While the partnership will officially launch at the Global Gaming Expo trade show Oct. 9-11 in Las Vegas, pieces of it already were revealed at a preseason Knights game at T-Mobile Arena, where AGS has its brand tagline “Obsessed with the Game” on a scoreboard.