Sportsbook operator William Hill and the Vegas Golden Knights announced a multiyear partnership Tuesday that will include in-arena signage and updated league-wide odds displayed on the video board during intermissions at T-Mobile Arena in Las Vegas.
The partnership is believed to be the first in North America between a bookmaker and an NHL franchise.
Terms of the agreement were not disclosed. SportsBusiness Daily first reported the deal.
"We are always looking for innovative ways to engage different segments of our fan base and provide a unique fan experience," Golden Knights president Kerry Bubolz said in a release announcing the deal.