During the Golden Knights’ first season, the team racked up wins one after another, steamrolling opponents on their way to the Stanley Cup Final.
And off the ice, business was booming.
Knights merchandise was a hot commodity during the regular season, and sales accelerated in the playoffs. Across the valley, locals bought Knights shirts and jerseys, slapped bumper stickers on their cars and gathered for watch parties as the team pushed deeper into the postseason. The team’s playoff tickets were among the most expensive, if not the priciest, on the resale market in the NHL.