Bret Bloomquist/El Paso Times
UTEP has long billed itself as El Paso's university and the Miners as El Paso's team.
In a new marketing campaign launched Wednesday, the university and athletic department looked to tie that together with the slogan, "We Are Miners."
"In February we started planning for the 2017-18 school year and we came back to two statements," associated athletic director Chris Park said. "UTEP is El Paso's university, we have been the home team for more than 100 years. The second statement is that when Miners take the field, we represent students, fans, the community, the business community.