UTEP athletic director Jim Senter dreams of putting 45,971 fans in Sun Bowl on Aug. 27 to watch the Miners play North Texas, and he also knows there is only one way to make that vision come true.
That will take all of El Paso, and to that end, UTEP athletics rolled out its new marketing campaign: 915.
The city's area code, occasionally flashed by Green Bay Packers tailback and UTEP alum Aaron Jones after touchdowns, is now set to take center stage with UTEP. Significantly those numbers will be on UTEP's football helmets going forward.