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Jim Senter reflects on his first year as UTEP’s Athlethic Director

When Jim Senter was announced as the new Director of Athletics at UTEP on Nov. 22, 2017, he knew what he was getting himself into, he had to rebuild a football program that had just gone winless and had a disappointing season with mid-season coaching changes.

But at his very first news conference the following week Senter introduced himself to the community and introduced his mantra every person makes a difference.

What Senter didn’t know was that by the end of the day, he would be tasked to fill another major coaching vacancy, this time in men’s basketball brought by the sudden postgame retirement of former UTEP basketball Coach Tim Floyd.