SALT LAKE CITY — The iconic blue PepsiCo branding will get an unprecedented change when the University of Utah switches from Coca Cola to PepsiCo as the official beverage provider for the university this week.
On July 1, the University of Utah will switch over to PepsiCo as its official beverage provider after announcing the new multiyear partnership in October 2016. But the royal blue background featured on the PepsiCo label will rarely be found on campus, due to its resemblance of in-state rival BYU’s school color.
The decision to mostly remove the blue from the branding came through an agreement between the university and PepsiCo.