As Real Salt Lake owner Dell Loy Hansen took the stage to announce that he was launching a National Women’s Soccer League team in Utah, the club’s season-ticket interest form went live on the RSL website.
At that point the team didn’t have a name, coach or any players. Yet in the two and a half weeks between the announcement and Dec. 4, when season tickets went on sale for RSL season-ticket holders, about 1,000 people had filled out the form, according to RSL Chief Business Officer Andy Carroll. Utah Royals FC, as the NWSL team has since been named, has sold a little over 2,000 season tickets since.