But enough destination visitors were undeterred by the early-season drought, observed Ski Utah President Nathan Rafferty, that Utah’s resorts were “surprised on the revenue side how well they did.”
“Destination guests came, had a good time and spent money,” said Rafferty, whose organization is the marketing arm of the state’s 14 resorts and its $1.1 billion-a-year industry.
And with some creativity, he added, the resorts apparently made up for less-than-stellar snow conditions with alternative activities that left guests satisfied that their ski vacations were as fun as usual, just a little different.
There were food-tasting events.