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Utah is pitching high-end seats in the south end zone as the prime feature of the stadium expansion plan

The end zone is not historically known as the prime vantage point for football fans, yet that location is the centerpiece of the current trend in stadium remodeling. Premium seating in the south end zone will drive the University of Utah’s funding of the Rice-Eccles Stadium expansion project.

Wednesday's news conference celebrated the university Board of Trustees' approval of an $80 million bonding plan for the project as an initial move toward construction, scheduled to start in December 2020 and be completed in August 2021.

The stadium’s redesign will increase capacity to slightly more than the 51,000 figure cited Tuesday when Utah athletic director Mark Harlan made his presentation to the trustees.