The Utah Transit Authority is floating a novel way to help avoid or reduce future tax hikes: selling rights to name its TRAX stations, or even entire transit lines.
San Diego did that last year in a deal with Sycuan Casinos. For $25.5 million over 30 years, it renamed what is now called the Sycuan Green Line. Cleveland and Philadelphia have made some similar deals with companies.
It’s akin to the Utah Jazz renaming its indoor stadium the Vivint Smart Home Arena for the revenue. Formerly, it was the EnergySolutions Arena, after originally being called the Delta Center — depending on who bought 10-year sponsorships.