The onetime darling of the athletic wear industry on Tuesday announced that sales are down for the first time since 2005, even as it makes an aggressive push to expand into mainstream chains like DSW, Kohl's and Famous Footwear. The news sent shares of the company's stock tumbling nearly 19 percent Tuesday.
"This is an abrupt about-turn for a company that, until recently, was on a mission to challenge the might of Nike," Neil Saunders, managing director of the analytical firm GlobalData Retail, said in an email. "Under Armour has become just another brand in a sea of brands.