Elon Musk attempted to write the next chapter in his quest to open up space to the masses by announcing on Monday night the first paying tourist that his company, SpaceX, would fly on a trip around the moon. Speaking at SpaceX's headquarters outside of Los Angeles, he introduced Yusaku Maezawa, a Japanese billionaire entrepreneur who founded the fashion label, Zozo.
He said he would invite six to eight artists — sculptors, painters, architects and film directors — from across the globe to fly with him on a week-long trip in 2023 that he said would lead to the production of art “to inspire the dreamer in all of us.