Chloe Kim was hangry. The snowboarder hadn't finished her breakfast and now, halfway through the Olympic halfpipe competition, she was regretting it.
So she did what many 17-year-olds might do: She tweeted. "Wish I finished my breakfast sandwich but my stubborn self decided not to and now I'm getting hangry," she wrote from Pyeongchang, South Korea.
On the other side of the world in Richmond, Va., Mary Beth Brault woke at 6 a.m., rolled over and checked her phone. Someone had sent her a screen shot of Kim's tweet. "We've got to jump on this," Brault told the public relations team at Hamilton Beach.