The company that bought Deer Valley Resort has unveiled its highly anticipated challenger to Vail Resort’s Epic Pass — dubbing its creation the Ikon Pass and extending its skiing privileges to 11 other prominent resorts, including Alta and Snowbird.
Starting next winter, the Ikon Pass will be accepted at 23 resorts in 12 states and three Canadian provinces. Details about pricing and the conditions that will apply at individual resorts are still being worked out by Alterra Mountain Co., the newly formed (and named) conglomerate that burst onto the scene last year with its purchases of Deer Valley and 11 other ski areas.