One by one, sometimes two by two and three by three, and it might as well have been 11 by 11, BYU’s players at their football media day mentioned — no, underscored — their season-opener against Utah on Aug. 29 at LaVell Edwards Stadium.
They addressed it head on, drop-kicking pretense aside, abandoning any and all disposition to attempt to be cool about it, to downplay it or ignore it or act as though it weren’t hugely important to them.
The Cougars absolutely swung a hammer on it, not once shying away from saying they want it in the worst way.