“Whether it was a big failure or not, I could at least convince my band to do it,” Reynolds, lead singer of arena-rock superstars Imagine Dragons, said in a recent phone interview.
In its third year, LoveLoud — billed as a celebration for LGBTQ youth, set for Saturday at Usana Amphitheatre in West Valley City — is growing and evolving beyond that.
“It’s flying under its own wings this year,” Reynolds said. “This isn’t an Imagine Dragons show. This is about our LGBTQ youth, and it’s about celebrating them.”
LoveLoud "is a concert, but it’s also part pep rally, but it’s also part telethon — there’s nothing like LoveLoud,” added Tegan Quin, whose band, the Canadian indie-pop duo Tegan & Sara, performed at last year’s festival and is returning for this year’s show.