Our mission is to improve the lives of the world’s 1 billion adult smokers by eliminating cigarettes, because smoking is still the leading cause of preventable death.
In Utah, 1,300 adults die from smoking-related illnesses annually, which is why we believe it is critical adult smokers have access to a true alternative to combustible cigarettes.
The fact it has taken off with youth is appalling to us. Many of us at JUUL Labs are parents and know that strong action is required.
We implemented an aggressive action plan in November, overhauling our business with renewed focus on limiting youth access, appeal and use of JUUL products.