Four companies, including the coffeemaker company Keurig, said they will not be advertising on Sean Hannity's Fox News show following a wave of criticism over the conservative host's coverage of sexual misconduct allegations against Republican Senate candidate Roy Moore of Alabama.
In protest, Hannity fans are calling for a boycott of Keurig products and the smashing of Keurig coffee pod machines. The hashtags #BoycottKeurig and #IStandWithHannity quickly emerged on Twitter.
In addition to Keurig, other advertisers confirmed on Twitter over the weekend that they will not be running TV ads on the "Hannity" show: Eloquii, a plus-size women's clothing company; 23 and Me, a DNA genetic testing company; and Nature's Bounty, a vitamin manufacturer.