The first was creating a unique moniker, combining the first few letters of each of their first names.
The second was installing a giant sign — that included an 8-foot bowling pin and ball — in front of the business at 2500 S. State St.
For the next six decades, the sign served as a Salt Lake County landmark — even making an appearance on Broadway, where it was included in the backdrop of the Tony-winning "Book of Mormon” musical.