By any measure, Ice Cube has already had an incredibly successful career in the entertainment industry, from his early days in the pioneering gangsta rap outfit N.W.A. to an acting résumé that includes such credits as “Boyz n the Hood,” “Friday,” and “21 Jump Street.”
He’ll be the first to acknowledge, though, that capturing that same degree of achievement as a sports impresario is proving elusive. With the BIG3 basketball league that he co-founded coming to Vivint Smart Home Arena in Salt Lake City this Saturday, though, the lifelong hoops lover is doing what he can to change that.