Good Republicans who run, among other places, Utah, are wont to say that government should be run like a business.
Say you own an electronics store, or a restaurant, or a tattoo parlor. And say you have people literally standing in line to get into your business. The place is a mess, parking is a pain in the neck, people are angry because they are being turned away, you even consider limiting the number of customers you will serve by taking reservations or instituting a lottery system.
Expand. Hire. Franchise. Invest. Go public. Survey your customers, or just take their ZIP codes from their credit card billing information, to figure out where they come from and where your future locations should be built.