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Dick Harmon: Firing of Texas AD highlights the challenge that leaders at BYU, Utah and Utah State face

It's a money game but being an athletic director at BYU, Utah and Utah State requires those leaders to hit home runs every season — if not daily.

Athletic directors are red meat these days.

The firing of Texas athletic director Steve Patterson underscores how tenuous that job can be in college sports. It also invites a look at how critical the jobs are that Utah’s Chris Hill, BYU’s Tom Holmoe and Utah State’s John Hartwell perform.

They all must play nice. Their smiles must be golden, handshakes firm, speeches inspiring, hires impeccable and decisions dandy.