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As NCAA digs in against new law allowing college athletes to profit from their likenesses, Utah athletes, officials weigh in

A business school student at the University of Utah, junior Britain Covey recently pursued and was offered an internship in sales. Then the NCAA told the Utes wide receiver he couldn’t accept it.

A compliance committee for the organization that oversees collegiate athletics nationwide told Covey the position would violate its policy on athletes prospering from the commercial use of their name, image or likeness.

“I had to actually not take an internship because it was a sales internship and people [within the NCAA] wouldn’t be able to tell whether they were buying the product because I was a good salesman or because I was an athlete,” Covey said.