Designer Lorne Sleem has fond childhood memories watching the Utah Jazz play in-person, but more recently has enjoyed the fandom carried to the next generation, to his son.
“Watching the Jazz is something we do as a family, so being able to spend time together doing that again has been really fun. It's also been very moving and inspiring to witness the NBA and the players join the fight for racial equality,” said Sleem.
Sleem’s designs, although fashionable, are meant to communicate a specific message, to showcase personality and convey particular interests. When approached to participate in the We Are With You campaign, Sleem saw two meaningful routes.