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Utah Jazz rebrand: Purple is back for real this time

Related Topics: Utah Jazz, Andy Larsen, Ryan Smith

After the Utah Jazz rebrand in 2022 crashed and burned in bright yellow flames, the organization decided to change again as soon as possible, announcing another rebrand today. This time, the reactions seem to be far more positive.

The most courts per capita in the nation u2714ufe0f
The largest youth program in the league u2714ufe0f
85% of the population near the mountains u2714ufe0f

Utah is Mountain Basketball ufe0f #TakeNote pic.twitter.com/awR1WsUee0— Utah Jazz (@utahjazz) June 5, 2024

Ryan Smith and the Jazz have known that the fans love purple as the team’s primary color.