Life is a series of experiences.
In the case of Ryan Smith, experience is life.
The 42-year-old Qualtrics founder made his fortune helping brands analyze, manage, and improve their customers’ experiences. It is a lens through which Smith views the world around him.
When he walks into Vivint Arena, he considers the fan experience. He thinks about the experiences of the employees within the organization. He wonders about the experience of the players, and not just the ones for the home team he has loved since childhood.
“What happens when you come in as an opposing player and get off the bus?