The Utah Jazz have always been a team that is overlooked. Even during the dominant John Stockton and Karl Malone years. Obviously, they were a fantastic team who routinely competed with the best in the West, but many people thought they were kind of boring. They played hard-nosed defense, and they pick-and-rolled you to death. Nothing too sexy, but it got the job done.
The national media has typically not paid much attention to the Jazz unless they absolutely have to. Utah could dominate the Golden State Warriors in a regular season game (which actually happened multiple times last season), but the highlights on ESPN would still show more plays for the Warriors than the Jazz.