Back in 2016, the Utah Jazz went through a major rebrand on the court. They redesigned their main font, they went back full-time the Note, updated the main court, and updated their color scheme to the base blue, green, gold, and white that we know now. Most of the time, that is what what people associate with a rebrand: the outward appearance. That’s what people associate with an update. But a rebrand is a lot more than just a new building, new kicks and clothes, and a modern logo. Rebrands usually have one major goal in mind: marketing to a new customer or segment in order to increase revenues.
The Rebrand of the Utah Jazz’s Upper Bowl Fan
