The NBA was one of the first sports leagues to embrace Social Media, so it would only be logical if they were one of the first to have a problem with it. It’s not a problem of controversies involving players, but one of their coverage. We know this because of a twitter thread from Scotty PIPM that detailed how tweets from Bleacher Report and ESPN had disproportionally mentioned the Lakers while in most cases omitting most playoff teams. This created a lot of stir on Twitter. I’ll admit when I went through that thread it hit every past bias of mine that feels that the NBA more than most professional sports leagues loves to lay on the large market bias thick.
#NBATwitter’s biggest influencers are chasing RTs and Likes and leaving your NBA team behind
