NBA commissioner Adam Silver remembers the first game he ever attended. It was a Knicks game at Madison Square Garden. He was a young boy there with his father.
“I can almost smell it,” Silver said.
But he can’t remember who won.
“We remember the emotional connection and the experience,” said Silver, one of the keynote speakers Thursday at the Qualtrics X4 Summit in Salt Lake City. “Everyone’s in the experience business in this day and age. So how can we make that a more memorable and emotional experience?”
More than ever, the NBA is competing with other forms of entertainment but Silver said he is confident in the league’s future and commitment to innovation and improving the fan experience.