Selfless.
Committed.
Hard-nosed.
Hungry.
The Utah Jazz aren’t any one thing. This team is everything.
And creating this season’s slogan and brand campaign was certainly a team effort.
The new “Team Is Everything” video spots were shot at Vivint Smart Home Arena on September 13, under the direction of the Los Angeles production company GenPop (and creative agencies Works Collective and 7D8). From the outset in their discussions with the Jazz marketing department, director Nate Morley and his crew knew they wanted to build on Jazz coach Quin Snyder’s adage that “the strength of our team is our team” while capturing the passion and collectiveness of Jazz fans.