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Here's why Jazz season ticket prices are going up next year

Qiling Wang, Deseret News

FILE: Utah Jazz fans boo Philadelphia 76ers as the Utah Jazz and the Philadelphia 76ers play an NBA basketball game at Vivint Smart Home Arena in Salt Lake City on Thursday, Dec. 27, 2018.

SALT LAKE CITY — Utah Jazz season-ticket holders will probably notice something about the information they’re receiving about renewing their seats.

For the most part, there’s been a rather large increase — and, unfortunately for those Jazz fans, this is not about the size of text used in the letter.

The Jazz’s annual season-ticket renewal process tipped off Wednesday, and the franchise updated most prices to reflect market value for the 18,306 seats at Vivint Arena.