Cleveland Cavaliers forward LeBron James smiles during the first half of Game 3 of the NBA basketball Eastern Conference finals against the Toronto Raptors in Toronto on Saturday, May 21, 2016. (Frank Gunn/The Canadian Press via AP) MANDATORY CREDIT
In case you somehow missed the news, LeBron James reportedly has signed a lifetime deal worth $1 billion to shill for Nike.
Even in a country that has become inured to ridiculous, exorbitant salaries and endorsement deals for athletes, this one is over the top. Nike is betting heavily that James will cause you to want to wear the Swoosh, but does that old formula still work?