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Brad Rock: BIG3, TBT are a great deal for the participants but not necessarily for hoop fans

SALT LAKE CITY — Manny Pacquiao is 40 and still winning boxing titles, which proves good things can happen when athletes extend their careers. He won’t get an argument from any ballers visiting Salt Lake this week.

“Longevity in this business is about being able to reinvent yourself or invent the future,” someone once said. But it wasn’t BIG3 founder Ice Cube. It was Microsoft executive Satya Nedella, describing the tech industry. Still, it sounds a lot like what the famed rapper/actor’s 3-on-3 league is attempting, i.e. reshaping the game to fit middle-age bodies. Or possibly reframing notions on what being a top athlete means.