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USC-UCLA about more than bragging rights

LOS ANGELES – Forget bulletin board material.

The lead-up to Saturday afternoon’s UCLA-USC rivalry game offered little as far as shots or verbal sparring between the players and coaches.

“I’m not too big into rivalries and hate for another school,” USC’s two-way star Adoree’ Jackson said. “I’ve got much love and respect for those guys over there.”

Among the Bruins, they hardly expressed love, but they avoided needling their crosstown counterparts. No one publicly said “Southern Cal,” a name unpopular among USC fans and officials, so much so that the school’s media guide explicitly requests it not be used.