Two years ago, USC reportedly began shopping naming rights for the LA Coliseum. Now, it appears that a deal is finally done.
United Airlines will pay the university $4.7 million a year for 15 years to put their name on one of America’s most iconic stadiums, according to a report by Michael Smith and John Ourand of Sports Business Daily.
The exact naming of the Coliseum, however, is still murky. When reports first surfaced of USC’s quest for a naming rights partner, the university insisted that the stadium would protect it’s historic “Memorial Coliseum” tag.