As USC athletics approaches a new era with Lynn Swann replacing Pat Haden as athletic director this summer, the Trojans announced updates to the visual branding of Trojan athletics.
“All great brands have a unified identity system and we are proud to introduce this evolution of the USC Athletics brand,” Haden said. “For the first time ever, we have united all 21 of our sports under one brand umbrella so that we have a consistent look. Previously, our logos, lettering and numbering varied from sport to sport.”
There are no major changes to the overall look as USC focused on an evolution rather than a revolution of branding.